Block Amazon For Me
Browser extension
2018
In 2018, various NYC labor groups were organizing against Amazon's new proposed headquarters in Queens. In support of these on-the-ground efforts, I created a media campaign around a (now defunct) browser extension called "Block Amazon For Me", which blocked Amazon-owned e-commerce websites.
From my previous experience on other successful activist campaigns as well as corporate marketing work on Madison Avenue, I knew the media narrative was more important that the actual plug-in. My press release was fictiously authored by "a group of disgruntled NYC tech workers" and received extensive local and national media coverage.
With a small amount of tech and media savvy, I was successfully able to redirect significant media attention to the messages of these small grassroots organizations.
From Marketwatch: "Activists create a ‘Block Amazon’ plug-in for Google Chrome"
From AMNY: "‘Block Amazon For Me’ Chrome extension aims to build boycott against retailer"
